- Genesis announces seven new retail partners appointed across the UK
- New partners attended a signing ceremony at Genesis Scottish Open
- All expected to be operational from early 2024
- Additional brand footprint will offer increased access to the brand and products
- Supports Genesis commitment to personalised customer service excellence
London, UK, Jul. 18, 2023: Since announcing plans to significantly expand its brand footprint earlier this year, Genesis Motor UK has appointed seven retail partners to complement its existing Genesis studios and online services and provide wider access to the premium Korean brand with the luxury experience across the UK.
Representatives from Ancaster Group, Arnold Clark, Hendy Group, Holdcroft Group, Pendragon, Richmond Motor Group and Sinclair Group attended the prestigious Genesis Scottish Open golf tournament to coincide with a signing ceremony in Scotland.
Lawrence Hamilton, managing director for Genesis Motor Europe commented:“This is an exciting milestone for Genesis in the UK. Earlier this year, we announced we would be expanding the Genesis footprint in the UK and we now have seven retail partners on board who share our vision for the future of the Genesis brand.
“In attending the Genesis Scottish Open, our new retail partners now have first-hand experience of the Genesis commitment to personalised hospitality and customer service excellence. Our ‘Distinctly Korean’ approach when it comes to hospitality is unique in the automotive industry and our new partners will not only introduce Genesis to new customers but help us get even closer to our existing customers.”
The newly appointed retail partners will be operational from 2024 and will support the business expansion plans to grow capacity and capabilities for test drives, sales and service operations, and support the brand’s commitment to customer service excellence. This will also strengthen the foundations for Genesis to expand into other markets across Europe.
From consistent, transparent pricing though to peace of mind servicing and maintenance, Genesis is focused on delivering an exceptional buying and ownership experience. As customer demand continues to grow, Genesis will continue to carefully select additional retail partners.
Since the brand’s arrival in the UK just over two years ago, Genesis has successfully disrupted the market by offering premium, Korean-designed cars with a luxury experience.As part of the brand’s vision for a sustainable future, all-new Genesis vehicles will be pure electric from 2025 and Genesis is also pursuing a goal to become carbon net zero by 2035.
Further details on where the seven new retail partners will be located will be released in due course.
Notes to editors
In Switzerland, the three Genesis Studios in Zurich, Basel and Geneva are strategically well placed across the country to successfully serve and deliver an exceptional brand experience for all Swiss customers. Therefore, there are no requirements for further expansion in this market.
About Genesis
Genesis brings premium cars with a luxury experience to the UK. The Korean brand has established itself as a true alternative within the premium segment, receiving multiple award wins in 2022. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services having launched five premium luxury vehicles in 2021. Genesis introduced three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be pure electric as part of the brand’s vision for a sustainable future. Genesis is also pursuing a goal to become carbon net zero by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
