- The Genesis X Concept earned ‘Best of the Best’ honors at the 2021 Red Dot Design Awards
- The electric concept car represents the brand’s future designs and the quintessence of Genesis’ Athletic Elegance design philosophy
Frankfurt, Germany: Genesis announced today that its electric concept car, the Genesis X Concept, won a Red Dot: Best of the Best award in the Mobility and Transportation segment of the Design Concept category at the 2021 Red Dot Design Awards, hosted by Design Zentrum Nordrhein Westfalen in Germany.
Created in 1955, the Red Dot Design Award is considered one of the top three design distinctions in the world alongside the iF Design Award and the IDEA Design Award. Each year, the open competition announces winners in three distinct areas: Product Design, Brand & Communication Design, and Design Concept.
This year’s awards saw a total of 4,110 entries from 49 countries in the Design Concept category. Among them, a total of 61 ‘Best of the Best’ were selected after a comprehensive evaluation process that covered innovation, feasibility, and functionality.
Unveiled in March of this year, the Genesis X received the coveted ‘Best of the Best’ distinction, once again proving the competitiveness of Genesis design on the global stage.
“The aristocratic elegance of the Genesis X Concept exudes harmony, combining sculpture-like beauty with athletic proportions. Our intention was to also demonstrate our vision with our automotive passion.” said Chief Creative Officer of Genesis, Luc Donckerwolke.
“As a Genesis brand icon, it is quintessential luxury GT design. The iconic Two Lines brand signature and the Athletic Elegance, the essence of Genesis design philosophy, combine to convey our passion experienced only in a Genesis. It is our design dream team, who put their passion and heart into this project and also our modelers and engineers who made this dream come true.” said SangYup Lee, Global Head of Genesis Design.
The Genesis X Concept is an electric vehicle-based GT (Gran Turismo) concept car that applies Genesis’ core design element, the Two Lines, to present a vision for future electric vehicle designs. The Two Lines design is applied to the concept car’s electric charging port as well as many aspects of its interior and exterior, indicating the direction that future electric vehicle designs could be headed.
The front of the Genesis X Concept is low and wide, creating a strong impression thanks to the combination of a shield-shaped Crest Grille, Two Lines headlights that cut through the wheel arches, and double layered bumpers. The iconic Two-Line Quad Lamps exemplify the best of Genesis’ leading designs and technologies.
The Genesis X Concept’s interior features a driver-oriented, cockpit-inspired design in which all operating systems and displays surround the driver, and which emphasises the Beauty of White Space – an aesthetic philosophy that is distinctly Korean.
The Genesis X presents Genesis' unique and fresh perspective on sustainable luxury car designs. The Genesis X Concept features an interior that has been accented with upcycled materials. The design emphasizes eco-friendliness by incorporating a new material with a weave-patterned fabric in parts of the seat belts, steering wheel, and airbag covers that is made up of leftover pieces of leather from the vehicle production process.
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About Genesis
Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.
For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.
