- Chief Creative Officer of Hyundai Motor Group, Luc Donckerwolke, expands his role as Chief Creative Officer and Chief Brand Officer at Genesis
- Under his leadership, Genesis reinforces its brand strategy to provide consistent brand experiences across the globe
Frankfurt, Germany: Genesis has announced that Luc Donckerwolke is broadening his role to strengthen the brand’s global brand presence. Effective from 1 September 2021, Luc Donckerwolke is Chief Brand Officer (CBO) and Chief Creative Officer (CCO) for Genesis, reporting directly to the global head of brand, Jay Chang.
As a CCO for the Hyundai Motor Group, Luc Donckerwolke leveraged his expertise in design to oversee design-related communications within the group. Adding to his current role, Donckerwolke will also lead Genesis’ overall brand initiatives in the global market, designing authentic relationships with customers.
Donckerwolke’s expanded role indicates the Genesis brand’s emphasis on design. The premium luxury brand has been recognised for its unique vehicle design and continues to evolve its design territory beyond products to enhance customer experiences.
“It is a great honor to be given a chance to grow the Genesis brand around the globe, said Donckerwolke. “At Genesis, Design is Brand and Brand is Design. It is therefore logical to expand my leadership in design to the brand, to resonate more closely with our growing customer base and provide the best luxury experiences.”
Luc originally joined the Hyundai Motor Group in 2016 and oversaw design for the Genesis, Hyundai, and Kia brands as the Chief Design Officer before leaving in March 2020 to focus on his health. He resumed his career as the Chief Creative Officer for the Hyundai Motor Group, based in Europe since November 2020.
Genesis has appointed Mike Song as COO and Luc Donckerwolke as CBA, in addition to his role as Genesis brand and Hyundai Motor Group’s Chief Creative Officer. The new positions have been created to increase the brand’s presence worldwide and raise the bar in creating a consistent and refined brand experience.
Notes to editors
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About Genesis
Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.
For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.
