- Genesis reveals GV60, the brand’s first dedicated electric platform-based vehicle
- Inspired by Genesis Design language ‘Athletic Elegance', the GV60 embodies dynamic exterior design
- Interior design features advanced and delicate details which emphasize the ‘Beauty of White Space’
Frankfurt, Germany: Genesis has officially revealed exterior and interior images of the GV60, its first dedicated electric platform-based vehicle.
The Genesis brand’s second electric car, GV60 is based on a dedicated full-electric platform called, E-GMP (Electric-Global Modular Platform), signaling the brand’s direction towards electrification.
The ‘G’ in GV60 represents Genesis, while the ‘V’ refers to versatility. The number ‘60’ denotes the position in the Genesis lineup, setting GV60 apart as its most athletic vehicle yet.
Genesis is evolving its model-naming scheme based on unique design identity of ‘Athletic Elegance’ emphasizing athleticism with lower numbers and elegance with higher numbers.
The front of the GV60 features a design optimized for this electric car. The iconic and progressive Two Lines Quad Lamps add character to a refined and voluminous body. A wider and more athletic Crest Grille has been placed below the Quad Lamps to emphasize the dynamic performance of the GV60 and also to increase the cooling efficiency of the high-voltage batteries in the underbody.
The GV60 has also applied a new wing emblem to the grille, after reducing the thickness from previous emblems by nearly 80 percent. It features the same unique Guilloché pattern often seen in luxury watches, representing Genesis alignment with high-tech innovations to create truly luxurious driving experiences.
In addition, Genesis has opted for a ‘clamshell hood’ for the first time, a single panel which combines the hood and fenders, completing a sleek impression for the electric car.
When viewed from the side, the GV60 reveals the smooth and dynamic profile of a high-performance coupe. A simple yet sharp silhouette running from the front hood to the rear spoiler completes a progressive character.
The chrome line flowing from the windscreen to the top of the Daylight Opening (DLO) window extends to a C-pillar design that embodies the image of ‘electric', adding a distinctive characteristic to the electric car.
Digital side mirrors add to a cutting-edge appearance while auto-flush outside door handles add to the smooth lines.
At the rear, Two Line rear combination lamps take on a dynamic shape. The rear also features a fixed wing spoiler to accent a coupe-shaped roof, adding to the image of dynamic high-performance.
Shoulder volume is emphasized in the rear fender to create a low and wide profile and further accentuate the image of high-performance by combining it with technical functions such as sensors, taillights, and turn signals at the bottom.
The interior design of the GV60 inherits Genesis’ design ethos of the ‘Beauty of White Space,’ creating a spacious and comfortable interior.
The most noticeable feature in GV60’s interior design is the Crystal Sphere, a sphere-shaped electronic transmission control that intuitively informs the driver of driving modes.
The Crystal Sphere features mood lights which illuminate when the vehicle is off, adding to the aesthetic of the driving experience.
The centre console, where the Crystal Sphere is located, appears as if floating and along with other features which come with a fully electric platform, such as slim cockpit and flat floor, provides passengers with a fresh level of spaciousness.
The GV60 has also embraced uniformity in its interior design by applying circular details to Crystal Sphere, the horn cover, door handles, and side mirror controllers.
Dominique Boesch, Managing Director for Genesis Motor Europe, commented “When we launched in Europe, we committed to bringing three electric cars to the region within our first year; we are proud to confirm the GV60 will be our second electric car for Europe, following soon after the launch of the electrified G80.
“The GV60, Genesis' first on a dedicated electric platform, will provide a totally new experience as a luxury electric vehicle based on our unique brand identity and will also benefit from our unique customer focused offering where service come before sales."
Full specifications, performance and European pricing will be released in due course.
Notes to editors
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About Genesis
Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.
For more information on Genesis and its definition of premium, please visit www.genesis.com. Please visit our media site for the latest global news at http://genesisnewseurope.com/ and Twitter at @genesis_eu_pr.
