Cookie Policy

Last Updated: April 2026

This Cookies Policy (‘Policy’) describes the different types of cookies (that may be used in connection with Genesis Motor Europe’s (GME’, ‘we’, ‘us’, or ‘our’) “Genesis Motor Europe Media Centre” website (‘Website’). This Policy also describes how you can manage cookies.

This Policy only applies to the Website and not to any other website owned or operated by Genesis.

It is important that you check back often for updates to the Policy as we may change it from time to time to reflect changes to our use of cookies. Please check the date at the top of this page to see when this Policy was last revised.

The term ‘cookie’ in this Policy shall be understood in a broad sense, encompassing not only cookies but also other comparable tracking technologies (pixels, tags etc.) used for similar purposes.

What are cookies?

A cookie is any kind of file or device that is downloaded to a user’s system for the purpose of storing data that may be updated or retrieved by the company responsible for its installation. The main purpose of cookies is to make it quicker for you to access the Website and to tailor the Website’s features to you, allowing information of interest or potentially of interest to be provided to you depending on your use and interests.

We use cookies on this Website in order to understand how you use our Website and to improve your experience. Cookies are text files which are stored on your computer. After you have finished your session and closed your browser many of the text files are deleted (‘session cookies‘). So-called ’persistent cookies‘ are also stored and these allow us to recognize you during your next visit on our Website. You can prevent cookies from being saved on your computer by changing your browser settings. This may result in some functions used by our Website being restricted.

Types of Cookies

Depending on the company managing them:

• Our own cookies: Cookies that are sent to your system from a system or domain managed by us.

• Third party cookies: Cookies that are sent to your system from a system or domain that is not managed by us but by another company processing the data obtained through the cookies on our behalf (e.g. our service providers).

Depending on the period of time that they remain active:

• Session cookies: Cookies designed for gathering and storing data while you are using the Website. They are usually used to store information that is only intended for providing the service or feature requested by the user on one single occasion.

• Persistent cookies: In this type of cookie, the data continues to be stored on your system and may be accessed and processed during a specific period of time by the manager of the cookie, which may range between several minutes and several years.

Depending on their purpose:

• Marketing Cookies: These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other Websites. They do not store directly personal data, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Targeting cookies are optional and are only used with your prior consent (Article 6(1)(a), GDPR).

• Functional & Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, and we will not be able to monitor its performance. Performance cookies are optional and are only used with your prior consent (Article 6(1)(a), GDPR).

• Required Cookies: These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. The data processed by strictly necessary cookies is required for the purposes mentioned above in order to protect our legitimate interests, in order to provide you with our Website, to ensure system stability and efficiency, and to implement proper safeguards of the security of our Website (Article 6(1)(f and b), GDPR). For the use of strictly necessary cookies such as technical cookies, your consent is not required.

You can customize your preferences at any time by clicking the link ‘Cookies‘ in the footer of each page.

Consent Tool

We use our own module as cookie consent management tool. With this, we offer the possibility to consent to the storage of cookies in a legally compliant manner and to ensure the revocation of consent. Furthermore, the cookie settings can be retained when you visit our Website again with in 6 months or as long as you do not delete the cookies beforehand. You can adjust your settings at any time.

Cookie Consent System Overview
Our website uses a configuration-driven consent system, meaning the behavior of cookies and the consent banner is controlled by system settings.
This allows us to:

• Adjust privacy levels based on legal requirements.
• Enable or disable certain categories of cookies.
• Provide different levels of user control.

Consent Banner Behavior
When you visit the website for the first time:

• A cookie banner is displayed if no prior consent is found.
• Your choice is stored in your browser.
• The banner will not reappear for 6 months or unless cookies are cleared.

Will configure cookie consent mode as Ultra-Strict Mode

• Highest level of privacy protection.
• No non-essential cookies are loaded before consent.
• Tracking tools (such as analytics or tag managers) are completely blocked until approval.

How Your Consent Is Stored

• Your consent is saved in your browser using a secure cookie.
• This ensures your preference is remembered across visits.
• No unnecessary prompts are shown once a choice is made.

Managing Your Preferences
You can manage or update your cookie preferences at any time:

• Use the “Cookie Policy” link on the website.
• Clear your browser cookies to reset your consent.

The data processing is based on our legitimate interest to manage and document your consent (Article 6(1)(f), GDPR).

List of Cookies We Use (The list of cookies collected and used may be subject to change)

Google Analytics

We use Google Analytics, a web analytics solution provided by Google LLC ("Google") that helps us to understand how you use this Website and how we can improve the user experience. Web analysis is the collection, storage and analysis of data about the behaviour of Website visitors.

To do so, Google Analytics sets cookies to monitor traffic levels, search queries, and Website visits. Google Analytics will use this information to measure your activity on our Website, compile statistical reports on overall content interaction activity, and provide other services relating to Website activity and internet usage. Each time one of the individual pages of this Website on which a Google Analytics has been integrated is called up, Google Analytics sends data to Google for the purpose of online analysis, including your personal data, such as your IP address.

This personal data is stored by Google in the United States of America. Google may share this personal data collected via this technical process with third parties.

The purposes of the use of Google Analytics are the following:

• Tracking of Website visitors
• Monitoring of the online marketing performance
• Monitoring of customer conversion and bounce rates
• Leverage Key Performance Indicators (visitor number, user behaviour, time spent on the Website, bounce rate)
• Improving and optimizing the Website based on the data collected

The (personal) data processed by Google Analytics in its standard configuration is usually:

• Session statistics (duration, page(s) viewed, etc.)
• Approximate geolocation
• Browser and device information
• Client ID
• Events such as clicks on particular links, sending forms, exiting the Website and other forms of interaction between you and the page as described here.

We have activated the IP anonymization feature in Google Analytics, which will anonymize a visitor’s IP address (by masking the last octet) before it is stored. IP-addresses for EU, Swiss and UK user traffic are not transferred outside of these jurisdictions.

We obtain your consent for the operation of Google Analytics on this Website (Article 6(1)(a), GDPR). You can withdraw your consent at any time by changing your cookie settings.

Further information and the applicable Google privacy policy can be found at https://policies.google.com/technologies/cookies.

If you would like to opt out of Google Analytics entirely, Google has developed an opt-out browser add-on that you can download and install for your web browser here: https://tools.google.com/dlpage/gaoptout.