As Head of the Genesis & Performance Development Tech Unit, Manfred is responsible for leading the brand through its transition towards becoming a fully electrified brand.
Throughout his career, Manfred has accumulated 25 years of experience in the automotive and tech industry, working on diverse projects including chassis and software development, electronic systems and full vehicle integration. His expertise has been honed during his previous experiences at leading brands such as Audi AG, BMW Group, Porsche AG, and Apple Inc.
As the brand transitions into the electrification era, Manfred’s competence and leadership capabilities will bolster the Group’s R&D competitiveness and drive the development and performance of Genesis line-up further.
