Since December 2025, Maximilian Kalbfell is the Head of Marketing at Genesis Motor Europe, leading the brand’s marketing strategies in Europe and driving its presence across the region.
Maximilian has over 20 years of global cross-sector marketing experience, including a variety of senior automotive industry roles - including Brand Management Director at BMW Northern Europe AB, Head of MINI China, Taiwan and Macao, and Head of Sales at Marketing at Husqvarna Motorcycles.
In his most recent role at AVAG Holding SE, he was responsible for running more than 200 car dealerships for over 30 brands across Central Europe.
Maximilian brings vast knowledge to Genesis as the brand enters its next chapter of growth in Europe.
