Peter Kronschnabl is an experienced leader in the global car industry. Since August 2025, Peter has held the role of Managing Director at Genesis Motor Europe, leading the brand’s strategic direction and business performance across the region.
Peter brings more than three decades of experience in the premium automotive sector, having held senior leadership roles across operations, sales and business development in complex international organisations across both mature and emerging markets. He has been responsible for driving business growth and expansion throughout his career.
During his 30-year tenure at BMW AG, Peter successfully established and led BMW India, overseeing the brand’s market launch and rapid growth. He then served as President of BMW Group Russia, driving commercial development in one of the company’s fastest growing markets.
Peter subsequently led BMW Group Belux (Belgium and Luxembourg), managing operations in the highly competitive European market, before becoming President & CEO of BMW Group Japan, successfully leading one of the brand’s most strategically important global markets.
Returning to BMW Headquarters, Peter was appointed Global Vice President, Business Management and Strategy Customer support, responsible for redefining the Group’s customer support strategy. Most recently, he was Vice President of Market Development and Special Sales, holding responsibility for BMW Group’s international growth strategies and markets.
Having lived and worked in Europe, Asia and Africa, Peter brings a combination of strategic vision, commercial expertise and cross-cultural leadership to Genesis Motor Europe. His areas of expertise include market entry and business expansion, as well as dealer network, premium automotive strategy and brand development.
Peter is focused on accelerating Genesis’ expansion across Europe, strengthening its positioning in the premium automotive sector and building a customer-centric brand, offering the next generation of premium mobility.
A German native, Peter studied International Business Management at Pforzheim University of Applied Sciences.
