As Global Head of Genesis, Sean Lee oversees the Genesis organisation worldwide and will lead the brand into its next decade, following the celebration of Genesis’ 10th anniversary and the successful launch of the Genesis Magma program.
He brings 25 years of automotive experience at Hyundai Motor Company with him, including multiple leadership roles within the Genesis brand. Since joining the company in 2000, he has worked across brand management, marketing, and product, building a broad foundation as an industry veteran.
Lee joined Genesis in August 2017, where he led product planning and operations, contributing significantly to growth in global product volume and profitability. Since 2021, he has held several leadership roles across Hyundai and Genesis operations in North America. Most recently, he led product and business planning, playing a pivotal role in driving both quantitative and qualitative growth in Genesis’ largest overseas market.
