- Genesis reflects on a successful year of highlights that have further shaped the brand’s positive perception in Europe
- As a leader in electrification and mobility services, Genesis introduced innovative technology to its three all electric cars including a world first application of facial recognition technology, Digital Key 2 and Plug & Charge
- Expansion plans announced to grow the brand’s footprint across the UK and Germany
- Multiple product awards and the introduction of a new flagship G90 saloon
- Exciting sponsorship of Goodwood Festival of Speed, White Turf and Genesis Scottish Open
Frankfurt, Germany, 3 January 2024: Genesis Motor Europe proudly reflects on a year of achievements and milestones. Throughout 2023, the luxury Korean brand continued to pursue excellence, setting new benchmarks in the European industry and fortifying its position as a leader in cutting-edge technology. From the launch of its luxury flagship saloon to successful collaborations and captivating events, 2023 has highlighted the brand’s commitment to establishing a strong presence in Europe, the home of automotive luxury.
Taking Luxury Horsepower to White Turf
Genesis returned to St. Mortiz as one of the two main sponsors of the annual White Turf horse racing competition. Guests indulged in a menu tailored by Korean chef, and Genesis Ambassador, Mun Kim and Swiss Partner Chef Dominik Hartmann in the Event Village. Over 38,000 spectators graced the banks of the infamous racetrack with the event later honoured as a ‘Swiss Top Events’, a seal of quality awarded to eight world-famous cultural and sports events that convey an open and innovative image of Switzerland.
Putting the Genesis Electric Range to the Test
Taking place in Berlin, Genesis hosted a Pan-European test drive where the spotlight was on its electric models – GV60, Electrified GV70 and Electrified G80 – and their impressive capabilities. The event showcased all three electric cars in the Genesis line-up, offering the opportunity to test the cars in different terrains and several driving exercises. This served not only as a platform to continue showcasing the brand's commitment to sustainable mobility, but also to experience model year updates for GV60 and Electrified G80.
Pioneering the Technological Revolution
The new technology introduced in 2023 redefined the driving experience for customers. The 2023 model year update for GV60 saw the world’s first application of facial recognition technology in the automotive industry with the implementation of Face Connect, a feature that allows for keyless access to the car through facial recognition. The introduction of Plug & Charge simplified electric car ownership, enabling automatic authentication and payment t compatible charging stations, while the addition of Digital Key 2 elevated the digital access experience, allowing users to unlock and start their cars seamlessly. These innovations collectively represent Genesis' commitment to delivering unparalleled convenience, security, and personalisation, solidifying its position as a leader in shaping the future of mobility.
The Launch of G90 in Europe
Genesis’ flagship saloon, G90, was revealed in Europe at Goodwood Festival of Speed with the brand announcing its arrival into the market during the four-day automotive garden party. G90 was then officially launched at an event at the Genesis Studio in Zürich with over 100 media and guests in attendance. This was followed by a static display at the Genesis Studio Zürich and at the Auto Zürich Motor Show, as well as a successful European Test Drive Event in Faro, Portugal.
As the pinnacle of the Genesis line-up, G90 represents the culmination of cutting-edge design, advanced technology, and an unparalleled commitment to hospitality. The debut of the G90 showcased Genesis' most impressive design yet, embodying a perfect blend of sophistication and innovation. With meticulous attention to detail, the G90 not only delivers a superior driving experience but also sets new standards for luxury by incorporating advanced technologies and a hospitality-focused approach, solidifying Genesis’ position on the automotive European market.
Goodwood Festival of Speed
Genesis debuted three cars at the world’s fastest garden party – G90, GV80 Coupe and Genesis X Convertible, the third of Genesis’ Concept Trilogy of electric design studies that showcase the brand's commitment to a future of sustainable luxury. Over the course of the four days, Genesis embraced the essence of son-nim hospitality for festival goers and media alike, demonstrating the new Face Connect technology of GV60 as well as many other technological innovations across the Genesis line-up.
Celebrating the brand’s third year as an official partner of the festival, Genesis took on the challenge of the Goodwood Hillclimb at night. With the silent electric power of GV60 in the very capable hands of ADAC GT 4 Germany driver Patricijia Stalidzane, Genesis became the first to complete a night-time run of the hillclimb in the lead up to the event.
Genesis Scottish Open
Genesis continued its title sponsorship of the renowned Scottish Open at the Renaissance Club in North Berwick, Scotland. The international golf tournament attracted over 72,000 fans to the final day upon which Rory McIlroy stormed to victory, taking home an Electrified GV70 and his Caddie a GV60. Spectators had the opportunity to test-drive the full range, admire the newly debuted Genesis G90 and enjoy the luxurious hospitality Genesis had on offer.
Business Expansion in Europe
Genesis announced plans to expand in the UK and Germany to significantly increase brand presence and reach even more customers. In July, seven new UK retail partners and seven new German retail partners were appointed during a signing, coinciding with the opening of the Edinburgh Studio. This event marked a strategic move for Genesis, solidifying its commitment to customers in both regions. Sharing the brand’s bold future electric vision, the newly appointed retail partners will become operational during 2024.
Unveiling of GV80 & GV80 Coupé
The newly redesigned Genesis GV80 and the brand’s first coupé - GV80 Coupé - debuted at Genesis Suji in Korea. Both cars were also displayed at a private event ahead of the Los Angeles Auto Show. The enhanced GV80 received its first model change in over three years, with fresh design upgrades such as the Two-Line Crest Grille and slim MLA headlamps. Demonstrating Genesis’ first foray into the coupé space, the design of GV80 Coupé struck a noble balance between bold athleticism and sleek elegance with its Parabolic Line and double-layered Crest Grille.
Gran Turismo World Finals
In December 2023, Genesis unveiled a full-scale model at the Gran Turismo World Series World finals in Barcelona. The Gran Turismo World Series stands as a global championship accessible to players worldwide, offering an opportunity to put their skills to the test and participate in in head-to-head races. The best players receive an invite to partake in the prestigious World Series events, a series of competitions that serve as a gateway to the ultimate showdown: the World Finals. Here, the world's top drivers are identified and celebrated. The unveil marked the significant collaboration between the luxury automotive brand and the acclaimed racing simulation game, Gran Turismo, which is available on the PlayStation platform. Embodying the most emotional expression of the Genesis brand’s characteristic Athletic Elegance design philosophy, the X Gran Berlinetta Concept was exclusively unveiled during the December event, with attendees experiencing the seamless integration of virtual and real-world automotive realms.
Continuing the Winning Streak
Throughout 2023 Genesis has been nominated for a wide range of awards as well as stepping up to the challenge in direct comparison tests too. Throughout the year Genesis has successfully received awards from coveted titles including Autobild, Auto Express, Autocar, WhatCar?, Car Expert, Business Car Awards and Scottish Car of the Year. These range from Best Medium SUV to Best Aftersales, highlighting the wide range of services provided by the brand to its customers throughout their ownership journey.
About Genesis
Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets. The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis' identity is the distinctive design language of 'Athletic Elegance', blended with the very latest technology to deliver state-of-the-art customer features. Genesis is dedicated to a sustainable future and aims to become a carbon net zero by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
