- First dedicated Genesis dealership location opens in Europe, marking a new milestone for the brand’s regional expansion
- Thoughtfully designed, the retail space is located in Almere, the Netherlands, to cover the area of Amsterdam and surrounding area
- Operated by Broekhuis, a top 50 European automotive retail group with strong premium brand experience; recognised with national and European awards
Frankfurt, Germany, 10th April 2026: Genesis Motor Europe yesterday announced the opening of its first dedicated dealership in Europe, marking a key milestone in the implementation of its dealer network and the brand’s regional expansion. The new retail space, operated in partnership with leading Dutch dealer group Broekhuis, represents a major step forward in bringing the Genesis experience closer to European customers.
The opening further strengthens Genesis’ commitment to building an experienced and reputable sales and service network across Europe. The new dealership complements the existing network of Genesis Studios and carefully curated brand spaces that are located in the most prominent cities across Europe and have been designed to offer to customers a first-hand, immersive experience of the brand.
Located in The Netherlands, near Amsterdam, the new Genesis dealer offers a high-end and curated brand experience within an established automotive setting. The facility spans over 170 square metres and showcases the full Genesis line-up, allowing customers and visitors to engage first-hand with the brand.
The space has been thoughtfully designed to prioritise customer comfort and personalisation and features a dedicated customer lounge area that reflects Genesis’ commitment to hospitality, “Son-Nim”.
Genesis has partnered with Dutch company Broekhuis, a highly respected automotive dealer group in the Netherlands. The company has been recognised among the top 50 largest automotive dealer groups in Europe and brings extensive experience with premium automotive brands. Their track record has been proven through multiple domestic and European awards recognitions, and combines a strong existing partnership with Hyundai, making Broekhuis a natural choice for Genesis’ first dealership in Europe.
Peter Kronschnabl, Genesis Motor Europe Managing Director said: “Following the recent launch of Genesis in the Netherlands last month, we are proud to open tonight our first dealership. This milestone marks a concrete step in the rollout of our European dealer business model and the foundation of a robust network in the region, with a customer-centric mindset at its core”.
Reinier Imminkhuizen, Divisional Director, and Marc Reijsbergen, Branch Director of Broekhuis said “Since our founding in 1932, our family-owned business has remained consistently committed to being customer-focused, with everything centred on personal attention and creating long-term relationships with employees, customers and our societal partners. This is our reason for being, for 94 years. The Broekhuis team, therefore, embraces the Korean “Son-Nim” philosophy of ultimate hospitality, which closely aligns with the customer promises upheld by the Broekhuis Group".
By combining a premium retail environment with trusted local expertise, Genesis continues to redefine the upremium automotive experience in Europe.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
