- Dedicated Genesis retailer opens in Cannock, strengthening retail footprint further as brand presence continues to grow across the UK
- The thoughtfully designed, curated retail space is located at Delta Way, Cannock to cover the surrounding areas of West Midlands
- Operated by Brindley Group, a top automotive retail group with strong premium brand experience and customer service
London, UK, 19 August 2026: Genesis Motor UK has officially opened its third dedicated retailer in the UK, as its network expansion continues at pace. Operated in partnership with leading automotive retailer Brindley Group, the facility builds upon similar Genesis site openings as momentum for the brands presence grows across the UK.
Following the recent opening of Genesis Glasgow and Genesis Surrey, the latest Cannock facility complements the existing network of Genesis Studios in London (Westfield and Battersea) and Edinburgh. These carefully curated brand spaces offer customer centric, immersive experiences of the latest Genesis model range, Including the brands latest high-performance icon, GV60 Magma.
Located at Delta Way, Cannock, the new Genesis retailer offers sales and aftersales service with a high-end brand experience set within an established automotive setting. The facility showcases the line-up with both new and Genesis Certified pre-owned models, set within a glass fronted facility that fully depicts the essence of Genesis.
The space has been thoughtfully designed to prioritise customer comfort, personalisation and features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis lineup on show, where craftmanship and pioneering technologies can be explored.
As a highly respected automotive retailer, Brindley Group is recognised in offering a customer centric approach that aligns perfectly with Genesis. Their track record combines a strong existing experience with Hyundai, making Brindley Group a natural choice for Genesis as it continues brand space expansion.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our Genesis Cannock retailer and this marks an additional milestone in the rollout of our dealer business model. With our expanding network in the region, we are able to provide enhanced brand experience and customer touchpoints for Genesis to showcase our exemplary range”.
Che Watson, Managing Director at Brindley Group, said: "We're delighted to open our dedicated Genesis Cannock showroom and bring this exciting premium brand to customers in the West Midlands.
The new showroom has been designed to reflect Genesis's world-class customer experience and our dedicated Genesis team are here to welcome customers wishing to learn more."
With an increasing UK retailer footprint, Genesis continues to redefine the premium automotive experience and elevate its brand presence across the UK, with more dealerships openings set to be announced shortly. The opening of Genesis Cannock marks another milestone in the brand's European growth strategy, following recent dealer launches in France, Italy and the Netherlands.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding its high-performance ambitions through its first high-performance model, GV60 Magma, and Genesis Magma Racing's participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market in 2026. In 2027, Genesis plans to launch into at least four additional markets including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
