- Since entering Europe in 2021, Genesis has consistently built credibility and recognition in the region, securing industry awards and accolades on an annual basis
- The current Genesis line-up gathers multiple European awards across different categories
- GV60 Magma shortlisted for Auto Bild’s prestigious Golden Steering Wheel award
Frankfurt, Germany, 1st September 2026: Genesis Motor Europe announces that the high-performance Genesis GV60 Magma has been shortlisted for the Golden Steering Wheel 2026 (Goldenes Lenkrad), one of Europe's most respected automotive awards. This adds to a growing list of recognition for Genesis among customers, fans, media and industry experts across the region.
"Being shortlisted for such a prestigious award, where the journey begins with the votes of readers, is a strong sign of the growing connection Genesis is building with European customers," said Peter Kronschnabl, Managing Director of Genesis Motor Europe. "In less than five years, we have evolved from a newcomer into an increasingly recognised premium brand, driven by the quality of our products, distinctive design, and an exceptional customer experience."
Since entering the European market in 2021, Genesis has established itself as a distinctive premium automotive brand, earning recognition for its design, innovation and advanced technology. Today, the brand is present in Germany, the UK, Switzerland, Italy, France and the Netherlands, with Spain set to follow soon. As Genesis continues to expand its footprint across Europe, it remains committed to delivering products and customer experiences that challenge conventions and redefine expectations in the premium automotive sector.
Among the brand's recent achievements are prestigious international design recognitions, such as Red Dot and iF Design awards. All Genesis models have been awarded maximum 5-star credentials on the Euro NCAP safety tests, contributing to a European product line-up that has consistently achieved the highest levels of safety recognition.
These achievements reflect Genesis' long-term commitment to delivering products tailored to the expectations of European customers, benefiting from the advanced engineering expertise and technological capabilities developed within Hyundai Motor Group R&D centres in Europe and South Korea.
At the heart of Genesis lies the Korean principle of hospitality "Son-nim", a philosophy that regards every customer as an honoured guest. This approach shapes the Genesis experience, across product development, retail and aftersales.
GV60 Magma: The New Challenger
As the first production model from the Magma program, the GV60 Magma represents a bold new chapter for Genesis. Combining the brand's distinctive "Athletic Elegance" design philosophy with enhanced driving dynamics and performance-focused engineering, the model expands Genesis' reach into one of the most competitive and emotionally engaging segments of the premium automotive market.
The GV60 Magma reflects Genesis' ambition to deliver cars that inspire not only through innovation, quality and comfort, but also through genuine driving excitement and emotional appeal. European customer deliveries will commence later this year. For further information, visit www.genesisnewseurope.com/english/.
Notes to Editors
1. Genesis Awards List
Award | Title | Year |
Scottish Car of the Year | GV80 | 2021 |
Red Dot Design Award | Genesis X Concept | 2021 |
UKCOTY | G70 Shooting Brake | 2022 |
German COTY | GV60 | 2022 |
Swiss COTY | GV60 | 2022 |
Auto Bild | GV60 | 2022 |
Red Dot Design Award | GV60 | 2022 |
Scottish Car of the Year | GV70 | 2022 |
Autocar | GV60 Launch | 2022 |
Best Cars of the Year | Best Car Company of the Year | 2023 |
Business Car Awards | GV70 | 2023 |
What Car? | GV60 | 2023 |
BrandEx | Innovation | 2024 |
Red Dot | Innovation | 2024 |
Scottish Car of the Year | Electrified GV70 Scottish Car of the Year | 2025 |
Caravan and Motoring Club | GV60 | 2025 |
What Car? | GV60 | 2025 |
IF Awards | GV60 Magma | 2026 |
Auto Bild | Best Brand Overall 15th Annual Readers' Survey | 2026 |
Red Dot | GV60 Magma | 2026 |
Red Dot | X Skorpio & Magma GT | 2026 |
About Genesis Motor Europe
Founded in Seoul, Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment to unique hospitality and customer experience excellence.
The brand’s award-winning range GV60, Electrified GV70, Electrified G80 and GV90 is defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression of vision of luxury, innovation and hospitality. This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding ambitions through its Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market. In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
