- Genesis Motor Europe plans to launch in four new European markets: Austria, Denmark, Poland and Portugal
- Expansion strengthens Genesis’ footprint across Northern, Eastern and Southern Europe
- Growth builds on Genesis’ current European market portfolio of France, Germany, Italy, Spain, Switzerland, the Netherlands, and the United Kingdom
- Announced at the 24 Hours of Le Mans, ahead of Genesis Magma Racing’s official WEC debut at Circuit de la Sarthe
Le Mans, France, 12 June 2026: Genesis Motor Europe today announced its expansion plans into four additional European markets: Austria, Denmark, Portugal and Poland – marking a significant step forward in the brand’s long-term European growth strategy.
Following the brand’s initial launch in Germany, Switzerland and The United Kingdom in 2021, Genesis has expanded into France, Italy and the Netherlands so far in 2026, with Spain set to follow in Q4. As the brand continues to grow and evolve in Europe, Genesis confirmed its plans to expand into four key European markets by 2027, strengthening its footprint in Northern and Eastern Europe and building its presence in Western Europe and the Iberian Peninsula.
The announcement made at the Circuit de la Sarthe during the 24 Hours of Le Mans race weekend increases Genesis’ European presence to 11 markets and comes after significant growth on the continent in the first half of 2026. So far this year, the brand has opened two dedicated European dealerships in the Netherlands and Italy, with new locations to follow in Q3. By 2027 the brand also plans to have more than 50 sales locations operational across Europe.
Peter Kronschnabl, Managing Director of Genesis Motor Europe, said, “Genesis’ expansion into Austria, Denmark, Poland and Portugal confirms our commitment to Europe and our ambition to redefine the premium automotive segment. We are excited to bring the Genesis line-up to more customers across Europe, supported by strong and committed retail partners. Each new market represents a unique opportunity to connect with customers who value our distinctive Korean vibrancy, ‘Son-Nim’ hospitality ethos and distinctive design.”
Another Step Forward for the Genesis Brand
The legendary 24 Hours of Le Mans race provided the backdrop for Genesis’ expansion announcement. The brand also used the opportunity to unveil its new Magma GT3 Concept, signalling Genesis’ continued commitment to luxury high-performance.
The weekend also marks the official debut of Genesis Magma Racing at the iconic track. As the first Korean team to compete in the World Endurance Championship, the team has already achieved a two-car finish at the 6 Hours of Imola and scored points at the 6 Hours of Spa-Francorchamps this season.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70are defined by advanced technologies, dynamic performanceand Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand.Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racingwill be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and isheadquartered in Frankfurt.Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market in 2026.
For more information about Genesis, please visit www.genesis.com.
