- Appointment reinforces Genesis’ commitment to Europe and strengthens the brand’s leadership team ahead of further market expansion
- Working across European markets, Peter brings a wealth of communications and strategic experience to the brand
Frankfurt, Germany, 15 April 2026: Genesis Motor Europe today announced Peter Gräve as its new Head of Public Relations (PR) and Communications. Effective 1st April, Peter has joined the leadership team in Europe as the brand continues to build its presence in the region, with new model launches, entry into endurance motorsport and expansion across new markets this year.
Peter brings 20 years of PR and communications experience, including a decade of corporate communications within the automotive sector. He has held senior global roles across major brands, including SEAT and Porsche AG where he was a spokesperson for the CEO and Interim Head of International Communications, supporting the positioning of Board members as credible voices on future mobility. Most recently, Peter served as Head of Executive Communications and Interim Head of Media Relations at OMV, one of Europe’s largest petrochemicals companies, headquartered in Vienna, Austria.
Peter Kronschnabl, Managing Director of Genesis Motor Europe said: “Peter’s extensive international experience and highly strategic approach to communications will be instrumental as we continue our expansion in Europe. He brings strong leadership to the team at an important time for the brand and will play a key role in shaping Genesis’ positioning across the region.”
Commenting on his announcement, Peter Gräve added, “It is a great moment to be leading Genesis’ PR and Communications team at such a pivotal point in the brand’s evolution in Europe. Genesis has a bold and exciting future ahead, and with its distinctly Korean approach, I look forward to playing an active role as we continue to build the brand across the continent.”
In 2026, Genesis commenced its expansion into four new European markets, complementing its existing operations in the UK, Germany and Switzerland. So far in 2026 the brand has launched in France, Italy and the Netherlands, with an imminent entry into Spain scheduled for this year. Genesis will also launch the brand’s first high-performance car, GV60 Magma, and make its official debut into the WEC as part of the Genesis Magma Racing team during the 6 Hours of Imola at the Circuit Enzo e Dino Ferrari.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
