- Genesis Motor UK is further expanding its network of dedicated Genesis retailers in the UK, with its newest location opening in Kent, showcasing the brands commitment to the UK market.
- Designed with intent, the curated retail space is located at Orbital Business Park, Ashford, serving the South East of England.
- Operated by Marshall Motor Group, a leading automotive retail group.
London, UK, 17 September 2026: Genesis Motor UK has officially opened its newest dedicated retailer in the UK, marking the next stage in the brand’s retail network expansion. The Kent retail facility, operated in partnership with leading automotive retailer Marshall Motor Group, marks an important step forward in expanding access to the Genesis experience for customers.
Following the recent opening of Genesis Glasgow, Genesis Surrey and Genesis Cannock, the Kent facility complements the existing network of Genesis Studios in London (Westfield and Battersea) and Edinburgh. These carefully curated brand spaces offer customer-centric, immersive experiences of the latest Genesis model range, including the brand’s latest high-performance icon, GV60 Magma.
Located at Orbital Business Park, Ashford, the new Genesis retailer offers a high-end brand experience within an established automotive setting. The facility spans over 249 square metres and showcases the full Genesis line-up, with both new and Genesis Certified pre-owned models available to view, all set within a glass-fronted facility designed to embody the essence of Genesis.
The space has been thoughtfully designed to prioritise customer comfort, personalisation, and features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis line-up on show, where craftsmanship and pioneering technologies can be explored.
As a highly respected automotive retail group, Marshall Motor Group is recognised for offering a customer-centric approach that perfectly aligns with Genesis. Their track record combines decades of automotive retail expertise with a commitment to exceptional customer service and a long-standing relationship with Hyundai, making Marshall Motor Group a natural choice for Genesis as it continues its retail network expansion.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our Genesis Kent retailer. This milestone marks an exciting next step in the rollout of our retail business model. As our network continues to expand across the region, we are able to provide an enhanced brand experience and customer touchpoints for Genesis to showcase our exemplary model range”.
Trevor Fussey, Managing Director of Marshall Motor Group, said: "We're delighted to open our dedicated Genesis Kent showroom and bring this exciting premium brand to customers across the South East of England.
"The new showroom has been designed to reflect Genesis's premium customer-centric approach. We’re looking forward to welcoming visitors to explore the range, while receiving expert guidance from our dedicated Genesis team. Our team is excited to introduce even more customers to the brand and learn more about everything Genesis."
As Genesis increases its UK retailer footprint, it continues to redefine the premium automotive retail environment and elevate its brand presence across the UK, with more retailer openings set to be announced. The opening of Genesis Kent marks another milestone in the brand's European growth strategy, following recent launches in Germany, France, Italy and the Netherlands.
About Genesis Motor Europe
Founded in Seoul, Genesis brings a distinct Korean perspective to premium electrified mobility, combining performance, visionary design and commitment to unique hospitality and customer experience excellence.
The brand’s award-winning range GV60, Electrified GV70, Electrified G80 and GV90 is defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis GV90 is the ultimate expression of vision of luxury, innovation and hospitality. This flagship SUV is set to arrive in Europe in 2027.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding ambitions through its Magma program with high-performance model, GV60 Magma, and Genesis Magma Racing team participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market. In 2027, Genesis will continue its European expansion, with plans to launch across several additional markets, including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
