- Dedicated Genesis retailer opens in Guildford, marking a new milestone for the brand’s expansion and retail footprint
- Thoughtfully designed, the curated retail space is located at Moorfield Road, Surrey to cover the surrounding areas of Surrey
- Operated by Richmond Motor Group, a top automotive retail group with strong premium brand experience and customer service; recognised with national awards
London, UK, 13 August 2026: Genesis Motor UK has officially opened its second dedicated retailer in the UK, as the momentum of its retail network expansion continues. Operated in partnership with leading automotive retailer Richmond Motor Group, the opening represents an additional step forward for Genesis as it continues to focus on strengthening brand presence across the UK.
Following the recent opening of Genesis Glasgow, the new Genesis Surrey facility complements the existing network of Genesis Studios in London (Westfield and Battersea) and Edinburgh. These carefully curated brand spaces offer customers a first-hand, immersive experience of the latest Genesis model range, Including the brands latest high-performance icon, GV60 Magma.
Located at Moorfield Road, Surrey, the new Genesis retail space offers sales and aftersales service with a high-end brand experience within an established automotive setting. The facility spans over 190 square metres and showcases the full Genesis line-up, set within a glass fronted facility that fully depicts the essence of Genesis.
The space has been thoughtfully designed to prioritise customer comfort and personalisation and features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”. The attention to detail and material choice sits in perfect harmony with the Genesis lineup on show, where craftmanship and pioneering technologies can be explored.
As a highly respected automotive retail group, Richmond Motor Group is recognised in offering a customer centric approach that aligns with Genesis. Their track record has been proven through multiple domestic and European awards recognitions, and combines a strong existing experience with Hyundai, making Richmond Motor Group a natural choice for Genesis as it continues brand space expansion.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said: “We are proud to open our Genesis Surrey retailer and this marks an additional milestone in the rollout of our retail business model. With an expanding network in the region, we are able to provide enhanced brand experience and customer touchpoints for Genesis to showcase our exemplary range”.
Michael Nobes, Managing Director at Richmond Motor Group, said: "We're delighted to open our dedicated Genesis showroom and bring this exciting premium brand to customers across Surrey."
"The new showroom has been designed to reflect Genesis's world-class customer experience. The welcoming environment alongside our dedicated Genesis team are here to welcome customers wishing to learn more and become part of Genesis."
With an increasing UK retailer footprint, Genesis continues to redefine the premium automotive experience and elevate its brand presence across the UK, with more retailer openings set to be announced. This latest opening marks another milestone in the brand's European growth strategy, following recent launches in France, Italy and the Netherlands.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey as a design-driven performance brand, expanding its high-performance ambitions through its first high-performance model, GV60 Magma, and Genesis Magma Racing's participation in the FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market in 2026. In 2027, Genesis plans to launch into at least four additional markets including Austria, Denmark, Poland and Portugal.
For more information about Genesis, please visit www.genesis.com.
