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GENESIS UNVEILS X GRAN BERLINETTA CONCEPT AT GRAN TURISMO WORLD SERIES WORLD FINALS

Release Date: 04 Dec 2023   |   Frankfurt, Germany
GENESIS X GRAN BERLINETTA
  • Genesis X Gran Berlinetta Concept revealed as full-scale model at the Gran Turismo World Series Finals event in Barcelona
  • Genesis X Gran Berlinetta will be available in the Gran Turismo 7 racing game from January 2024
  • X Gran Berlinetta Concept perfectly embodies Genesis’ characteristic Athletic Elegance design philosophy

Frankfurt, Germany, 4 December 2023: Genesis has unveiled the X Gran Berlinetta Concept at the Gran Turismo World Series World Finals in Barcelona, Spain. The concept car was created as part of Polyphony Digital’s Vision Gran Turismo series and will be available to race in the game from January 2024.

The 2024 X Gran Berlinetta Concept embodies the most emotional expression of the Genesis brand’s characteristic Athletic Elegance design philosophy. The Concept was born from a design study that demonstrates Genesis’ passion and intent for the Vision Gran Turismo series.

The design language of the Genesis X Gran Berlinetta Concept is pure and muscular, with volumes centered around the wheels. Its design orchestrates the cab backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory, which is common to the Genesis model line-up. The package design maximises the dash-to-axle ratio while moving the driver and powertrain rearward for a lean mid-engine layout.

“Our goal was to create a timeless design rooted in the essence of motorsport,” said Genesis Chief Designer John Krsteski. “We have an incredibly diverse global design team that are car and racing enthusiasts. The designers relished the opportunity to create a race car that featured Genesis design elements as well as technical performance attributes. It has become a catalyst of inspiration for our other programs.”

The X Gran Berlinetta Concept sports Genesis’ new front fascia, which abstracts the Crest Grille and links it with the Quad Lights. This structures the volumes and connects the front and rear with Genesis’ Two Lines brand identifier in a lightweight aerodynamic construction. Flowing through the bodyside past the gently arching front fender, the parabolic gesture is a sculpturally dominant feature, accentuating the powerful rear fender forms.

The body extrudes towards the rear, culminating in an elliptical concave volume, which is common to Genesis vehicles. It is framed by a rear spoiler and lateral trailing edges for aerodynamic high-speed stability. The contrast of energetic body sculpture with technical aero details creates the ultimate expression of grand touring spirit.

The Magma colour, first seen on the GV80 Coupe that made its European debut at Goodwood Festival of Speed 2023, continues the X Gran Berlinetta Concept’s energetic theme. Inspired by the Genesis brand’s Distinctly Korean ethos, the bold shade references Korea’s volcanoes and the emotion, passion and vibrancy of the nation’s culture.

High performance was clearly the goal for Genesis designers, who worked to achieve impressive aerodynamic fluidity. By integrating aerodynamic aids and orchestrating internal and laminar flows, the X Gran Berlinetta Concept’s drag coefficient stands at just 0.34.

The X Gran Berlinetta Concept’s interior derives Genesis’ Beauty of White Space attitude by creating a clean environment for the driver. The essential functions are prioritised to maximise focus while on the race track. The digital panoramic interface serves as an information center. It is linked to the surround digital monitoring system, which provides unobstructed views of nearby vehicles. The steer-by-wire grip commands allow for precise and decisive maneuvering, giving the driver a competitive edge.

The carbon cabin strategically incorporates soft touch points wherever the driver comes into contact, as the quilted, padded bolsters act as protection for the driver while exiting and entering the car during pit stops.

The Genesis X Gran Berlinetta Concept is powered by a front mid-mounted Lambda 11 V6 engine, electrically assisted by Genesis E-SC technology. The hybrid race-spec drivetrain delivers a total of 1071hp 986 lb-ft of torque, ensuring that this car is as powerful as it is beautiful. The V6 screams at 10,000 RPM while delivering a maximum output of 870hp and 790 lb-ft while the Yasa E motor generates an additional 201hp and 196 lb-ft of torque.

Gran Turismo 7 players who watch the Manufacturer’s Cup broadcast in GT7 will receive early access to the Genesis X Gran Berlinetta Concept as a gift in January 2024. By clicking on the campaign banner in the top right corner of the GT7 world map screen to watch the broadcast from 19:00 CET on December 2nd and onwards, players will have the car delivered directly to their garage in the January update.

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