- New high-performance GV60 Magma joins Track Taxi Nordschleife alongside special G70 saloon
- Programme offers thrilling passenger ride on one of world’s most complex racetracks
- Book to experience Genesis’ first all-electric high-performance mode here.
Frankfurt, Germany, 16 July 2026: Genesis’ first all-electric high-performance car, GV60 Magma, has joined the enhanced Genesis G70 sporty saloon, expanding the brand’s successful Nordschleife Track Taxi programme.
The public will be able to experience the thrilling performance of the new Genesis GV60 Magma before it officially arrives on the road in Europe later this year.
Launched in 2024, the Track Taxi programme offers passenger rides around one of the world’s most famous and technically demanding racetracks. Germany’s Nürburgring is 20.832 kilometres long, with 73 complex corners and a constantly changing road surface.
Peter Kronschnabl, Managing Director of Genesis Motor Europe, said, “The launch of Track Taxi Nordschleife in 2024 was an important milestone in our brand journey. Introducing GV60 Magma to the programme is the next chapter in our growth strategy as we continue to invest across Europe. Now, fans and customers can experience the emotion and precision of Genesis’ exceptional all-electric performance on one of the world’s most demanding racetracks.”
Since the programme’s inception, nearly 3,000 Genesis guests have been driven around the Nürburgring in one of two modified G70 cars; the saloon was chosen as the first Track Taxi for its dynamic drivability and performance personality. With a professional Genesis driver at the wheel, passengers experienced the sporty saloon’s 272 kW (370PS), 510NM 3.3-liter twin-turbo V6, and thrilling 5.4sec 0-62mph acceleration.
In total, the two G70 cars – which will continue to be used alongside GV60 Magma – have completed 1,300 laps of the racetrack, equivalent to 27,081.6 kilometres, using more than 180 sets of tyres. The duo, chosen for the programme due to their dynamic drivability and performance personality combined with excellent track composure and passenger comfort, are a compelling demonstration of robust engineering, outstanding build quality and long-term reliability .
Now, guests can also enjoy a new all-electric Track Taxi Nordschleife experience in the GV60 Magma. Featuring two enhanced electric motors – one per axle – that each spin to over 20,000rpm, and an all-wheel drive configuration, the performance SUV has a powerful output of 478kW (650PS) and 790NM.
With BOOST mode activated, GV60 Magma can accelerate from 0-62mph in just 3.4 seconds, reaching 124mph in only 10.9 seconds. Top speed is achieved at 165mph.
To manage this impressive performance, GV60 Magma is equipped with Michelin Pilot Sport 5S tyres and a unique braking system that is equal to the demands of its high-output powertrain. It combines performance-optimised regenerative braking control with large 400mm disc brakes, monoblock calipers and an anti-lock Brake System (ABS) to produce enough stopping power to bring the car to halt from 100km/h (62mph) in just 33.8m.
Key to GV60 Magma’s dynamic character is a state-of-the-art torque vectoring system, which has been designed to ensure the car’s movements remain predictable and intuitively controllable, even under the extreme driving conditions of the Nordschleife.
Additionally, an electronic Limited-Slip Differential (e-LSD), will work alongside the torque vectoring system to actively distribute torque between the front and rear motors to reduce understeer and oversteer, important when tackling the Green Hell.
To add to the experience, GV60 Magma has a specifically developed e-ASD (electric Active Sound Design system) that delivers a lifelike and authentic engine tone. Front seat passengers will also experience Genesis’ new 10-way bucket seat, unique to GV60 Magma, which has been designed for improved support and comfort during high-performance driving.
Online bookings for the Genesis Track Taxi Nordschleife with GV60 Magma are now open at tracktaxi-nordschleife.genesis.com. Register your interest in GV60 Magma here.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe now operates in France, Germany, Italy, the Netherlands, Switzerland and the UK. Spain will be operational soon, taking Genesis into its 7th European market in 2026.
For more information about Genesis, please visit www.genesis.com.
