- GV60 Magma exhibited at multiple Genesis retailers, including Genesis Kent, Surrey, Leeds, Warrington and Leicester, as well as Genesis Studios in Battersea and Edinburgh before order books open
- Model exhibited at additional test drive events, such as Genesis Cannock on 15 April with the full Genesis range at Hoar Cross Hall
- Fleet debut planned for Company Car In Action for first fleet customer viewings
- First customer deliveries planned for second half of 2026 with customers able to register interest online or at their local Genesis retailer: www.genesis.com/uk/en/
London, UK, 25 March 2026: Ahead of the widely anticipated arrival of Genesis’ first high-performance model - GV60 Magma – Genesis is pleased to announce that a static GV60 Magma model will be touring the UK at various locations, offering customers an opportunity to explore the car before order books open.
GV60 Magma will be exhibited at multiple Genesis retailers, including Genesis Kent, Surrey, Leeds, Warrington and Leicester. In addition, GV60 Magma will be on static display on 15 April for a test drive event with the full Genesis range at Hoar Cross Hall with Genesis Cannock. Those interested can sign up here: www.genesis.com/uk/en/discover-genesis/meet-genesis/events/
In addition, Genesis is currently offering the opportunity to compete in the brand’s inaugural Genesis European Golf Cup, a new amateur tournament series across Europe. GV60 Magma will be present at the UK tournament taking place at The Grove, where four winners from the UK will secure a place to participate at the European Final taking place at The Renaissance Club during the Genesis Scottish Open. Finalists will be hosted as guests of Genesis at the tournament from 11 to 13 July, playing in the Genesis European Golf Cup Final on 13 July. Those interested can sign up here (applications close 19 April): www.genesis.com/uk/en/discover-genesis/meet-genesis/golf-cup
Built into the tour programme, GV60 Magma will make its fleet debut at Company Car In Action in June, before moving onto Scotland to support a range of golf activations in Genesis Edinburgh Studio and then the Genesis Scottish Open in July.
GV60 Magma Tour Schedule:
- 23 March – 1 April at Genesis Kent
- 2 April – 13 April at Genesis Surrey
- 15 April at test drive day at Hoar Cross Hall with Genesis Cannock
- 16 April – 22 April at Genesis Leeds
- 23 April – 30 April at Genesis Warrington
- 1 May – 8 May at Genesis Leicester
- 9 May – 10 May at Genesis European Golf Tournament at The Grove, London
- 21 May at SMMT Test Day, Millbrook Proving Ground
- 22 May – 6 June at Genesis Studio Battersea
- 9 – 11 June at Company Car in Action, Millbrook Proving Ground
- 12 June – 5 July at Genesis Studio Edinburgh
- 6 – 14 July at the Genesis Scottish Open
About Genesis GV60 Magma
The All-New GV60 Magma embodies the brand’s ‘Athletic Elegance’ design philosophy, combining elevated, refined design and seamless technology. Encompassing the brand’s ‘Luxury High Performance’ ethos, GV60 Magma is distinguished by its elevated performance identity, enhancing every aspect of the driving experience, featuring an 84kWh battery, 650 PS and acceleration from 0-60mph in just 3.4 seconds.
Exclusive features to GV60 Magma include wing-type rear spoiler, Magma-specific head-up display, 21-inch forged wheels and uprated suspension to enhance ride comfort, 10-way electric suede bucket seats and Magma steering wheel. The new MAGMA button that includes exclusive SPRINT mode and GT mode with an extended Boost mode, alongside enhanced Virtual Gearshift and Drift Mode. Inside, GV60 Magma blends high-quality materials with a driver focused, performance-led aesthetic, reflecting the brand’s ethos of ‘Athletic Elegance’.
Order books for GV60 Magma will open soon with customers already able to register their interest online or at their local Genesis retailer: www.genesis.com/uk/en/
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit and a commitment to unique hospitality and customer experience excellence.
The brand’s award-winning models GV60, Electrified G80 and Electrified GV70 are defined by advanced technologies, dynamic performance and Genesis’ distinctive ‘Athletic Elegance’ design philosophy.
Genesis is embarking on the next chapter of its journey, as a design-driven performance brand. Its first luxury high performance model, GV60 Magma, will arrive in Europe this year and Genesis Magma Racing will be competing in the 2026 FIA World Endurance Championship.
Genesis launched in Europe in 2021 and is headquartered in Frankfurt. Genesis Motor Europe operates in Germany, Switzerland, and the UK and is expanding into four new markets this year - Italy, France, Spain and the Netherlands.
For more information about Genesis, please visit www.genesis.com.
