Frankfurt, Germany, 30 July 2025: Under the dazzling lights of the 2025 New York International Auto Show, Genesis revealed a daring leap into unchartered territory when it unveiled the X Gran Equator Concept. As the marque’s first adventure car concept, it embraces the rugged spirit of overlanding, combining luxury with the thrill of the unknown.
The X Gran Equator Concept’s design tells a story of transformation. Its exterior, with clean lines, dark wheel arch cladding and 24-inch beadlock wheels, signals a readiness to tackle the wild. Geometric auxiliary lights and a split-opening tailgate merge innovation with practicality, anchored by Genesis’ signature Two-Line headlights. It’s a concept built to move seamlessly between sophistication and adventure.
But this is more than a standalone statement. It builds on over a decade of groundbreaking concepts, each a bold step in Genesis’ evolution. These cars are more than creative exercises — they are foundational to the brand, expressing its distinctly Korean roots, technological ambitions and daring redefinition of luxury.
In this two-part series, join us as we dive into the most iconic Genesis concept cars of the past decade — 10 remarkable designs that have challenged conventions, captured imaginations and offered glimpses into the brand’s exciting trajectory.
The Essentia Concept is a grand tourer (GT) concept that boldly expanded the boundaries of Genesis’ design philosophy. Revealed at the New York International Auto Show in March 2018, it marked Genesis’ debut into the electric high-performance GT segment as the brand’s first EV. This concept car embodied the vision of a cutting-edge, all-electric luxury coupé. More than just a design study, the Essentia was a statement of intent, demonstrating Genesis’ ambition to create thrilling, beautiful EVs that blend advanced technology with passionate and progressive design.
The Essentia Concept’s exterior masterfully reinterpreted Genesis’ “Athletic Elegance” design philosophy, featuring a carbon-fibre monocoque with a sleek, aerodynamic silhouette and a low roofline, long bonnet and swept-back cabin. These elements are connected by the iconic Parabolic Line that gracefully runs along the shoulder of the car through to the muscular rear wheel arches. Dramatic butterfly doors enable effortless and elegant access to the car. The rear of the car features an aerodynamic cut-off surface that houses the flush rear quad lights and emphasises the muscles of the rear haunch.
Inside, the cabin’s underlying design concept maximises the connection between the car and driver. A mixed-material approach influenced by high fashion and classic colour combinations includes cognac leather seats with chevron quilting. The driver and front seat passenger are divided by a slim centre console covered in Oxford Blue leather. In front of the driver is an 8-inch widescreen display with piano black surround that displays only the information that is necessary for driving.
The Mint Concept, unveiled at the 2019 New York International Auto Show in April, reimagined the concept of a luxury urban EV. The compact two-door, two-seater concept – a new typology for the brand – was designed for contemporary urban metropolises and demonstrated that luxury is not linked to size. The Mint Concept emphasised lightweight design and an intelligent, efficient electric powertrain, showcasing Genesis’ ability to think beyond traditional luxury segments and address future urban mobility needs.
With its clean, elegant surfaces, the organic exterior design is characterised by restraint and refinement. Features like the quad lights that transport the brand’s Two Lines signature, G-Matrix graphics and Parabolic Line were later carried over into production cars. It is painted in Hunter Green matte, a nod towards traditional luxury cars, with a contemporary feel. The most distinctive aspect is its innovative scissor-style openings that give side access to a generous parcel shelf in lieu of a traditional boot. This design was created to facilitate loading the car in a more logical fashion, from the pavement, without blocking the walkway or needing to go around the back of the car.
The interior was one of the first instances where the brand showcased its “Beauty of White Space” interior design philosophy. Derived from a Korean aesthetic in which design is pared back and minimalistic, it brings a sense of calmness and expansiveness to the cabin. This is accomplished by structuring the interior to feel like a living space through craftsmanship, using lightweight textiles, cognac leather and pillarless windows. Additionally, the centre console can be folded, creating an extended bench seat. A small gauge cluster sits within the steering wheel, further amplifying the feeling of space, while six small, copper-lined touchscreen readouts allow instinctive commands without losing sight of the road or contact with the steering wheel.
The X Trilogy, revealed one at a time in succession, comprises the X Concept, the X Speedium Coupe Concept and the X Convertible Concept. This captivating trio celebrated Genesis’ Athletic Elegance design language in diverse forms, emphasising the brand’s design capabilities and future direction for electric GTs. The ‘X’ stands for ‘hidden hero’ and the exploration of various potential designs for the brand.
Revealed in March 2021, the X Concept isa high-performance GT concept that maximises the use of the brand’s signature Two Lines design elements. The front of the X Concept features a low, broad silhouette thanks to the combination of the shield-shaped Crest Grille and the Two-Line headlights, which cut through the wheel arch. The car’s unique colour, Lençóis Blue, was inspired by the lagoons of the Maranhenses National Park in Brazil, which form into a lake during the rainy season, and was developed to express the level of sustainable luxury that Genesis pursues.
Inspired by ‘the Beauty of White Space’, the concept’s interior features a driver-oriented design, with a cockpit that surrounds the driver with all operating systems and displays. The space is further enhanced by the alternating Scotch Brown and Ocean Wave Green Blue for the driver and passenger seats, which emphasise the concept car’s unique design. The entire interior is also made with upcycled materials that add unique character and highlight the concept’s eco-friendliness. The Two Lines design theme appears in the slim and indirect air vents that surround passengers, as well as the side window surround, and provides a sense of unity with the exterior design.
The X Speedium Coupe Concept, revealed at Genesis House New York in April 2022, emphasised Genesis’ continued exploration of high-performance EVs with a unique and emotionally resonant design. The concept was born out of a freestyle design exercise that previewed what prospective owners of Genesis could expect from the brand’s next wave of EVs. The name Speedium was inspired by the passion for motorsports that was felt by Genesis designers at the Korean racetrack of the same name. It also encapsulates Genesis’ belief that passion for driving will remain strong in the era of electrification.
The X Speedium Coupe Concept inherited the timeless Athletic Elegance design philosophy of Genesis in an even more progressive way. While still a GT, its design hinted at future performance aspirations, as the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design. The deliberate ‘anti-wedge’ design culminates in a streamlined look that exudes understated elegance. The concept’s metallic emerald green exterior shade is officially called Inje Green and references the mountainous landscape where its namesake Korean racetrack is located.
The interior remains conceptual, focusing on the connection between driver and car. Its two-tone interior clearly distinguishes the passenger space from the driver’s cockpit, set in Pinegrove Green, which perfectly complements the car’s exterior colour.
The X Convertible Concept was unveiled in November 2022. The crowning third concept in the trilogy, the X Convertible Concept materialised the brand’s Athletic Elegance design language in its purest form yet. Sharing its architecture and electric powertrain with the X Concept and X Speedium Coupe Concept, the car’s ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up the company’s design language. The X Convertible Concept reinforced Genesis’ commitment to emotionally evocative design and its ability to translate its luxury aesthetic into various body styles, including a captivating convertible.
Sharing the athletic proportions, Parabolic Line and Two-Line headlights of its coupe counterparts, its exterior also has muscular blisters around the wheels that form an athletic Coke bottle shape and integrate into an elegant side profile. Its long bonnet, generous dash-to-axle, short front overhang and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The Genesis X Convertible Concept's exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea and Genesis wanted to weave these cultural elements into its colour schemes. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.
The interior features Giwa Navy and Dancheong Orange colours, which lend the cabin a modern look and feel, befitting the car’s vibrant character. These colours are inspired by Korean traditional roof architecture, a nod to both the brand’s origins as well as the most important aspect of convertibles. Giwa Navy takes its shade from the distinctive dark roof tiles used on many traditional Korean buildings, while the inspiration for Dancheong Orange is one of the complementing shades of the decorative colourings, or “dancheong,” also found on traditional Korean wooden buildings. The latter serves as a bold accent colour, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.
The GV80 Coupe Concept, unveiled at Genesis House New York in April 2023, combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It was a statement of intent for more emotionally resonant, performance-oriented models and a preview of Genesis’ future direction. The GV80 Coupe Concept promised a dynamic and stylish alternative for Genesis enthusiasts, combining practicality with a strong dose of performance-oriented design.
This concept expertly blends the robust and commanding stance of an SUV with the sleek, sloping roofline characteristic of a coupe. It was the first Genesis concept to appear with a solid orange exterior colour, which symbolises the confident and passionate attitude of Korea. It also features a more aggressive front fascia sporting a double G-Matrix-patterned Crest Grille surrounded by quad lights, which pair well with the unique five-spoke forged aluminium wheels and carbon fibre roof. All these design elements contribute to the concept’s dynamic driving qualities by lowering the centre of gravity, emphasising the car’s sporty character.
The interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes. It includes a three-spoke steering wheel, which emphasises the sportiness of the GV80 Coupe Concept and contrasts with the black Nappa and suede leather with plaid double stitching, orange piping and carbon fibre weaves on the functional surfaces. The four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort.
5. Genesis X Gran Berlinetta Concept and Genesis X Gran Racer Vision Gran Turismo Concept
The X Gran Berlinetta Concept and the X Gran Racer VGT Concept delved deeper into Genesis’ performance aspirations and commitment to motorsports-inspired design, particularly within the digital realm. The Orange colour of both concepts embodies the high-performance spirit of Genesis Magma.
X Gran Berlinetta Concept
This stunning virtual race car was first designed specifically for the Gran Turismo video game series. Unveiled at the Gran Turismo World Series Finals in Barcelona in December 2023, it pushed the boundaries of automotive design with its extreme proportions, active aerodynamic features and a clear focus on track performance.
The X Gran Berlinetta Concept’s exterior embodies the most emotionally resonant expression of the Genesis brand’s characteristic Athletic Elegance design philosophy. Its design is pure and muscular with volumes centred around the wheels, emphasising the cab-backwards proportions with Genesis’ typical anti-wedge attitude that is structured around a virtual parabolical tensioned theory common to the company’s lineup. Its dramatic lines and functional aerodynamics were originally conceived to dominate virtual racetracks.
X Gran Racer VGT Concept
A derivative of the earlier revealed Genesis X Gran Berlinetta Concept, this was the brand’s fourth car developed for the Gran Turismo digital racing game series.
It has distinctive active aerodynamic flaps that are electronically controlled for precise adjustments to enhance the car’s aerodynamic qualities and road-holding capabilities, while the flat underbody design further reduces drag and improves car stability. Additional aerodynamic enhancements include a front splitter, rear diffuser, strategically placed canards on the front fascia and a more aggressive rocker panel. The design also features the marque’s signature Parabolic Line that extends from the front to rear, which results in a timeless proportion that epitomises Genesis’ aesthetic. Its iconic silhouette is filled out by voluminous arches and a carbon fibre rear wing, giving it a look that exudes an aura of dynamism and raw power.
Stay tuned for Part 2 as we continue to explore a decade of visionary design through Genesis’ most iconic concept cars.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit.
Launched in Europe in 2021, the brand’s award-winning premium models offer a luxurious ownership experience, defined by advanced technologies, dynamic performance and the trademark ‘Athletic Elegance’ design philosophy. Genesis’ European lineup includes GV60, Electrified GV70 and Electrified G80, offering effortless refinement, intelligent features, and unique interior concepts inspired by ‘the beauty of white space’.
Headquartered in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland, and the UK - as part of its ongoing market growth strategy, the brand will launch in France, Italy, Spain, and the Netherlands in 2026. Underlining its position as a design-driven performance brand, Genesis will introduce GV60 Magma, its first high performance model, and debut the Genesis Magma Racing LMDh car in the 2026 World Endurance Championship.
Genesis is dedicated to a sustainable future and aims to become carbon net zero by 2035.
For more information about Genesis, please visit www.genesis.com.
